Calling Glamour "the biggest name in pornography," The Wall Street Journal noted its "savvy grasp of the marketing and branding techniques pioneered by big consumer-products companies." The Journal said that Glamour Entertainments box covers "screamed sex but were tame enough to snare valuable retail real estate in Tower Records and Virgin Megastores, where Glamour Movies…are bestsellers." A profile in the Business 2.0 observed that Glamour has transformed the "adult industry into a mainstream, MultiMillion-dollar business."